MYProtein - We are my protein

My Protein, Europe’s biggest protein powder supplier was breaking into the sportswear market. They not only needed shots of their products, but they also wanted to connect with its core customer and inspire new ones to get active.

IDEA

We wanted to create a visual language that echoed the brands principles of empowerment, hard work and aspiring to be the best you, you can be. But we also wanted to add value for the client and felt it was important that we make sure that what we shots could be used everywhere posssibly needed.

EXECUTION

We selected a range of fitness influencers all from different backgrounds to for the shoot to connect with customers. In our treatment we wanted to capture the hard work and dedication it takes to be fit, shoot on location in Portugal using textured backdrops and sports stadiums.

Photographer | Jamie Clark