Appleton estate : Crafting Premium Content, Globally

Creating quick, simple films that capture moments of consumption and highlight product excellence for global markets.

Challenge:
Appleton Estate social media partners needed a wide suite of assets for its premium rum relaunch that adhered to diverse global advertising regulations.

Solution:
We developed and shot 65 short films, showcasing cocktail recipes, lifestyle moments, and product close-ups to highlight the rum's premium quality and encourage engagement.

Results:
The films were successfully adapted for seamless global distribution in key markets including Mexico, Canada, Europe, the US, and Asia, meeting all local advertising standards.